Best Practices

Essential Tips to Safeguard Your Meta Ad Account from Bans

Regan Hestand
October 19, 2023

Facebook advertising has become a powerful tool for businesses to reach their target audience. However, with great power comes great responsibility. Facebook imposes certain guidelines and policies to maintain the integrity of its platform and protect its users. Without these policies, you would start to see a lot more volatile ad accounts and ads, so ultimately, these policies make Meta a great advertising platform to work with. 

However, failure to comply with these guidelines can lead to ad account bans, making your marketing efforts a lot harder and even potentially damaging your brand reputation. To ensure continued success in your Meta advertising campaigns, its important to understand how to add relevant information to your ad account so you can align with Facebook's policies. 

This article aims to provide you with a checklist to help you protect your ad account and maximize your advertising potential!

1. Provide Complete and Accurate Business Details

When setting up your Facebook ad account, you must provide accurate and complete information about your business. This includes:

  • Business Name, Address, and Phone Number (NAP): Ensure that your NAP details are consistent with the ones registered on your website and other online directories. Inconsistent or misleading information can trigger account flags and potential bans.
  • Website URL: Linking your ad account to a verified and trustworthy website strengthens your credibility and minimizes the risk of suspension.
  • Business Email: Use an active and accessible email address to receive important notifications and updates from Facebook.

2. Verify Domain Ownership

screenshot of Meta business suite explaining how to verify your domain in Meta business settings

Verifying domain ownership is another important step in securing your Facebook ad account. This process helps Facebook authenticate your website and ensures that your ads direct users to a legitimate source. Follow these steps to verify your domain:

  • Access your Business Manager settings and select "Brand Safety" under "Data Sources."
  • Click on "Domains" and proceed to "Add" your website's domain.
  • Choose a verification method (DNS verification or HTML file upload) and follow the instructions provided.

By verifying your domain, you not only establish trust but also gain access to additional features, such as customized conversion events and more accurate ad reporting.

3. Link Your Facebook Page to Your Ad Account

Linking your Facebook Page to your ad account helps validate your business and establishes a reliable connection between your advertising efforts and your online presence. To link your page:

  • Access your Business Manager settings and select "Brand Safety" under "Data Sources."
  • Click on "Pages" and proceed to "Add" your Facebook Page to the ad account.
  • Once linked, Facebook verifies that the page represents a legitimate business and enhances the overall transparency and credibility of your ads.

4. Implement Two-Factor Authentication (2FA)

screenshot of Facebook business settings explaining how two factor authentication works

Enabling two-factor authentication adds an extra layer of security to your Facebook ad account. By using an additional verification method, such as a text message or authentication app, you can significantly reduce the risk of unauthorized access and potential breaches. To activate 2FA:

  • Visit the Security Settings in your Facebook account.
  • Enable "Two-Factor Authentication" and choose your preferred verification method.
  • 2FA helps safeguard your account against hackers and ensures that only authorized individuals can make changes or access sensitive information.


Securing your Facebook ad account from potential bans is a crucial undertaking to ensure that your advertising efforts continue to bear fruit. By providing complete and accurate business details, verifying domain ownership, linking your Facebook Page, and implementing two-factor authentication, you create a solid foundation for success. 

Regularly reviewing your account settings and staying updated with Facebook's policies is also a good idea when safeguarding your account and maintaining a strong marketing presence. 

Follow these guidelines and check out more articles from Sirge to help maintain and grow you Meta account!


Can I change my business information after setting up my ad account? Yes, you can update your business information at any time. However, ensure that the changes are accurate and comply with Facebook's policies to avoid potential flags or bans.

How often should I review my Facebook ad account settings? Regularly reviewing and updating your ad account settings is advisable. Aim for a quarterly review to ensure that your information remains accurate and up to date.

What should I do if my ad account is banned? If your ad account is banned, the first step is to review the reason provided by Facebook. Address the issue accordingly, make necessary amendments, and submit an appeal if applicable. Follow Facebook's guidance throughout the process.