Best Practices

Guide to Verifying Your Business on Facebook Business Manager

Regan Hestand
October 12, 2023

A strong online presence is no longer a question for businesses to thrive. Facebook, with its massive user base and effective advertising tools has certainly become an eCommerce engine. To establish credibility and tap into the full potential of Meta's features, its a good idea to go ahead and verify your business.

Verifying your business on Meta Business Manager gives you access to a range of benefits, including increased reach, improved security, and better insights into your audience. 

This comprehensive guide will walk you through the process of verifying your business step by step, ensuring that you can leverage all the advantages that come with a verified status.

Why Verify Your Business on Facebook Business Manager?

Before we dive into the verification process, let's understand why it is crucial to verify your business on Facebook Business Manager:

  1. Credibility: A verified badge adds credibility to your business by confirming to users that your page is authentic and trustworthy. This helps build confidence among potential customers, increasing engagement and conversions.
  2. Increased Reach: Verified businesses tend to have higher organic reach on Facebook. By verifying your business, you increase the likelihood of your posts reaching a wider audience, which can translate into more leads and sales.
  3. Access to Powerful Features: Verification unlocks advanced features such as the ability to run ads with fewer restrictions, access to detailed audience insights, and the option to promote your business through Facebook's Local Business Directory.
  4. Enhanced Security: Verifying your business provides an additional layer of security, protecting your page from fraudulent activities and impersonation.

Now that you understand the benefits, let's get into the process of verifying your business on Facebook Business Manager.

Step-by-Step Guide to Verifying Your Business on Facebook Business Manager

Sirge Meta business account setup guide screen showing the checklist of items completed

Follow these simple steps to verify your business on Facebook Business Manager:

Step 1: Create a Business Manager Account if you don't already have one

  • Visit business.facebook.com and click on "Create Account."
  • Enter your business name, your name, and your business email address.
  • Follow the prompts to complete the setup process.

Step 2: Add Your Business Page to Business Manager

  • Once you've created your Business Manager account, click on "Business Settings."
  • In the left-hand menu, click on "Pages."
  • Click on "Add," then select "Add a Page."
  • Enter your business page name and click "Add Page."

Step 3: Navigate to Business Verification Settings

  • In Business Settings, click on "Business Info" in the left-hand menu.
  • Scroll down to find the "Business Verification" section.
  • Click on "Verify Your Business" and select the verification method that suits your business type.

Step 4: Choose Your Verification Method

  • Facebook offers several options for business verification, including phone call, email, documents, and a combination of these methods.
  • Select the method that is most convenient for you and follow the on-screen instructions.

Step 5: Provide the Necessary Information

  • Depending on the verification method you choose, you may need to provide additional information such as your business address, phone number, or official documents.
  • Ensure that all the information you provide is accurate and up to date to avoid any delays or complications during the verification process.

Step 6: Wait for Verification

  • Once you've submitted the required information, Facebook will review your request for verification.
  • The verification process can take anywhere from a few minutes to several days, depending on the method you choose and the complexity of your business.

Step 7: Complete the Verification

  • Once your business is successfully verified, Facebook will notify you through the email associated with your Business Manager account.
  • Follow the instructions in the email to complete the verification process.

Congratulations! You have now successfully verified your business on Facebook Business Manager.

Frequently Asked Questions (FAQs)

Meta verification settings explaining Access Verficiation on Meta

Q1. How long does the verification process take on Facebook Business Manager? A1. The verification process can take anywhere from a few minutes to several days, depending on the method you choose and the complexity of your business. It's essential to provide accurate information and be patient during the review.

Q2. Can I verify multiple locations of my business on Facebook Business Manager? A2. Yes, you can verify multiple locations of your business on Facebook Business Manager. Simply follow the same process for each location individually.

Q3. Do I need to be an admin of my business page to verify it on Facebook Business Manager? A3. Yes, you need to be an admin of your business page to verify it on Facebook Business Manager. If you're not currently an admin, you'll need to gain admin access before proceeding with the verification process.

Conclusion

Verifying your business on Facebook Business Manager is a crucial step towards establishing credibility, increasing reach, and unlocking powerful features. By following the step-by-step guide outlined in this article, you can easily navigate the verification process and enjoy the benefits of a verified status.

Remember, a verified badge not only boosts your brand's credibility but also gives you access to advanced insights and advertising features, helping you reach a wider audience and drive more business. So, go ahead and verify your business on Facebook Business Manager today to make the most of your online presence!