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The Data-Driven Solution for High-Revenue Digital Ads
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Attribution

Help Article about UTMs

UTMs can be tough to understand. With Sirge we make it easy.

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Blog Post about Ad Attribution

Ad Attribution can be done a lot of ways, which way is best for you, and why is it Sirge?

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HOW IS SIRGE DIFFERENT?

This article explains why Sirge is different from other platforms and why you should choose us over other platforms out there.

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UNDERSTANDING CONVERSION RATES

This article explains why sometimes the conversion rate in Sirge and the conversion rate in Shopify don't match

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Learn more about us!
Frequently asked
questions
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Payment information
Ad tracking
Attribution
Ad Optimization
Payment information
About platform
How it works?
Integrations
How does the free trial work?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
What happens when my trial ends?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
When do I get billed?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
Can I cancel my subscription anytime?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
How can I pay for Overflow?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
Do you accept Purchase Orders?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
Do I need to pay VAT?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
What is ad tracking?
Ad tracking, also known as advertisement tracking or click tracking, is the process of collecting data on the performance of individual ads in a marketing campaign. This data includes metrics such as click-through rates, impressions, conversions, and more. Ad tracking enables marketers to analyze the effectiveness of their ads and make improvements based on this information.
What is ad attribution?
Ad attribution is the process of determining which marketing channels, campaigns, or ads are responsible for driving a particular conversion, such as a sale or lead. Attribution models help marketers allocate credit to various touchpoints in the customer journey, allowing them to optimize their marketing efforts and maximize ROI.
How can I set up ad tracking for my campaigns?
To set up ad tracking, you'll need to use a tracking platform or a built-in tool provided by your advertising platform. Common tracking platforms include Google Analytics, Facebook Ads Manager, and Adobe Analytics. Each platform will have its own process for setting up tracking, which typically involves creating unique tracking URLs or implementing tracking codes on your website or app.
How does ad tracking impact privacy?
Ad tracking can potentially impact user privacy by collecting personal data such as IP addresses, device information, and browsing behavior. To protect user privacy, marketers must adhere to data protection regulations, such as GDPR and CCPA, and obtain user consent for data collection and processing.
Can I track offline conversions?
Yes, you can track offline conversions by integrating your online ad tracking with offline data, such as in-store purchases or phone orders. Methods for tracking offline conversions include using unique promo codes for online ads or leveraging customer relationship management (CRM) tools to match online touchpoints with offline sales.
How do I measure the ROI of my marketing campaigns?
To measure ROI, you'll need to calculate the revenue generated by your marketing campaigns and compare it to your advertising costs. Use your ad tracking and attribution data to determine which campaigns and channels are driving conversions, and then calculate the return on investment (ROI) for each campaign.
Do I need to pay VAT?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
What are the different types of attribution models?
There are several types of attribution models, including:


- Last-touch attribution: Credits the final touchpoint before a conversion

- First-touch attribution: Credits the first touchpoint in the customer journey

- Linear attribution: Assigns equal credit to all touchpoints

- Time-decay attribution: Gives more credit to touchpoints closer to the conversion

- Position-based attribution: Assigns more credit to the first and last touchpoints, with the remaining credit distributed evenly among the other touchpoints

- Data-driven attribution: Uses algorithms and machine learning to analyze and assign credit based on historical data and patterns
How can I improve the accuracy of my ad attribution?
To improve the accuracy of your ad attribution, ensure that you're capturing all relevant touchpoints in the customer journey, and consider using a data-driven attribution model that factors in historical data and patterns. Additionally, regularly review and refine your attribution model to adapt to changes in your marketing strategy, customer behavior, and industry trends.
How do I choose the right attribution model for my business?
Choosing the right attribution model depends on your business goals, marketing channels, and available data. Consider factors such as your sales cycle length, customer journey complexity, and the diversity of your marketing channels. Additionally, test different models and compare their results to find the one that aligns best with your marketing objectives.
Can I cancel my subscription anytime?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
How can I pay for Overflow?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
Do you accept Purchase Orders?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
Do I need to pay VAT?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
How can I use ad tracking and attribution data to optimize my marketing campaigns?
Leverage your ad tracking and attribution data to identify high-performing channels, campaigns, and ads. Use this information to allocate your marketing budget more effectively, focusing on the most successful strategies. Additionally, analyze underperforming ads to identify areas for improvement, such as ad creatives, targeting, or bidding strategies.
How do I measure the ROI of my marketing campaigns?
To measure ROI, you'll need to calculate the revenue generated by your marketing campaigns and compare it to your advertising costs. Use your ad tracking and attribution data to determine which campaigns and channels are driving conversions, and then calculate the return on investment (ROI) for each campaign.
Can I track offline conversions?
Yes, you can track offline conversions by integrating your online ad tracking with offline data, such as in-store purchases or phone orders. Methods for tracking offline conversions include using unique promo codes for online ads or leveraging customer relationship management (CRM) tools to match online touchpoints with offline sales.
Can I cancel my subscription anytime?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
How can I pay for Overflow?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
Do you accept Purchase Orders?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
Do I need to pay VAT?
When your trial ends, you will not be able to use the Overflow desktop app and Overflow cloud sharing. Your Shares will automatically become inaccessible. However, your data will continue to be hosted for 60 days, during which you have the opportunity to activate your subscription and continue working as you did during your trial period. If within 60 days you do not activate your subscription, your account and all data will be deleted.
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