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Understanding Conversion Rates

This article explains why sometimes the conversion rate in Sirge and the conversion rate in Shopify don't match

Cam Taylor
May 4, 2023

Hey there! As a user of Sirge, we want to make sure you understand why the conversion rates you see on our analytics page might be different from what you see on Shopify. The reason for this is that Shopify uses cookies to track user behavior, which can sometimes be blocked by users, leading to less accurate data.

At Sirge, we use a tracking script to provide more accurate conversion rate data. This means that the conversion rate you see on our platform's analytics page may differ from what you see on Shopify. Our tracking script is not reliant on cookies, so it is not affected by users who have cookies blocked, providing more accurate data.

We want to ensure that you have the most accurate information possible when it comes to measuring the success of your advertising campaigns. By using our tracking script, we can provide more reliable data for you to make informed decisions about your advertising strategy.

In addition, our analytics page provides a wealth of data beyond just conversion rates, including source information, ROAS, and ad creative comparison. This data can help you further refine your advertising strategy and reach your target audience more effectively.

We understand that data accuracy is crucial to your business, and we are committed to providing you with the most accurate and reliable data possible. If you have any questions about the conversion rates or other data on our analytics page, please don't hesitate to reach out to our support team. We're here to help!

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