This article explains what a UTM is and how we use them to track marketing campaigns.
UTM stands for Urchin Tracking Module. It's a small piece of code that is added to the end of a URL in order to track where website traffic is coming from. Essentially, it's a way to add additional information to a link so that when someone clicks on it and lands on your website, you can see where they came from.
UTMs are commonly used in ad attribution to help marketers understand which ads are driving the most traffic to their website, and ultimately which ads are resulting in the most conversions (such as purchases or sign-ups). By using UTMs, you can track which ad campaigns, specific ads, and even specific ad placements are performing the best.
Here's an example of how a UTM might look when added to a URL:
https://www.sirge.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale&utm_content=ad_1
In this example, the UTM parameters are:
By using UTMs like this, you can track the performance of your various ad campaigns in Sirge. This information can then be used to optimize your ad spend, making sure you're putting your budget towards the ads that are driving the most traffic and conversions.
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